JR Rewards is our free loyalty program. You earn points every time you shop and can redeem them for dollars off future purchases.
You can sign up for free:
In-store at the cash
On our website, under the JR Rewards section
Once you reach 500 points, you can start redeeming them on purchases.
You earn 1 point for every $1 spent (Gold members earn 2 points per $1).
100 points = $1 off
You need 500 points minimum before you can redeem.
No, your points do not expire as long as your account remains active.
Log into your JR Rewards account on our website to see your points, tier status, and available rewards.
If something doesn’t look right, please contact us and we’ll make sure your points are corrected.
JR VIP Tiers
There are three tiers:
Bronze – When you first sign up Silver – Spend $750 in one year Gold – Spend $2000 in one year
Each tier comes with more perks and bonus rewards.
Bronze
1 point per $1 spent
10% off your next purchase (within one month of signing up)
300 birthday points
25 points when you bring your own bag
Silver
1 point per $1 spent
Silver-only points & redemption events
200 welcome points
500 birthday points
50 points when you bring your own bag
Gold
2 points per $1 spent
Gold-only points & redemption events
300 welcome points
1000 birthday points
Free shipping (online orders only)
100 points when you bring your own bag
No. VIP tiers are earned yearly. Once you reach a tier, you’ll stay in that tier for the rest of the year and the following year, unless you move up to the next tier.
Point events
Bonus point events are special promotions where you can earn extra points on select products.
During redemption events, your points will be worth more!
Join our weekly newsletter and follow us on social media to always be the first to know about upcoming events!
Birthday Points
You receive birthday points once per year, based on your tier:
Bronze: 300 points
Silver: 500 points
Gold: 1000 points
This usually means your birthday isn’t added to your account yet. If your birthday is in your account, and you still haven't gotten your birthday points, please contact us.
To add it:
Visit our website
Scroll to the bottom and click JR Rewards under Help & Info
Log in to your account
Click Discover the Rewards Program
Look at the Ways to Earn
Choose Celebrate a Birthday and add your date
Birthday points can only be claimed once per year.