Mermaids Purse

Mermaid’s Purse, created by Alexis Mercer, is a locally designed jewelry collection that celebrates the beauty of Newfoundland and Labrador. Each rhodium-plated 925 Sterling Silver piece is thoughtfully crafted to capture the essence of the coast, majestic whales, playful puffins, soaring gulls, and glistening icebergs.

Why the name Mermaid’s Purse? It’s a tribute to the mythical mermaids of folklore, whose purses were said to hold precious treasures from the sea. In that same spirit, Alexis curates exquisite pieces that embody Newfoundland’s charm, allowing you to carry a piece of its magic wherever you go.